Information About Tower Of Jewels

Information About Tower Of Jewels

Echium Tower of Jewels Flower: Tips For Growing Tower Of Jewels Plants

By Bonnie L. Grant, Certified Urban Agriculturist

One flower that is sure to make jaws drop is the Echium of tower of jewels flower. If sheer size doesn't impress you, the silvery foliage will. Read here for information on tower of jewels plant care.

Master Gardener: What is a Tower of Jewels and four ways to tell if watermelons are ripe

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Q: I have a plant called Tower of Jewels that is similar to Pride of Madeira but different in flower color. What can I expect from it?

Tower of Jewels is a biennial plant that spends its first year as a large gray-green rosette of long, narrow leaves. The second year, a single flower spike grows from the center of the leafy rosette in early spring. (Ottillia “Toots” Bier, Contributing Photographer)

A: Many gardeners are familiar with the blue-flowered Pride of Madeira, Echium fastuosum, but few know about its close relative Tower of Jewels, Echium wildpretii, with its rosy-colored flowers. Perhaps that is because they are still a bit hard to find, but resolute gardeners may find them at botanic garden plant sales and similar places.

Tower of Jewels is a biennial plant that spends its first year as a large gray-green rosette of long, narrow leaves. The second year, a single flower spike grows from the center of the leafy rosette in early spring. This spike may grow up to six or more feet tall and will be covered with small rose-red flowers. While in flower, the blossoms are attractive to bees, hummingbirds, and other nectar lovers. A group of them in full flower might make you think you have been transported to another planet.

Once all the flowers have faded, the plant dies, but if the flower spike has been allowed to mature and drop its seeds, the plant will reseed. The seedlings will grow all through summer and will flower the following spring, maintaining a succession of flowering plants from year to year. The best news is that they are drought tolerant, hardy to about 20 degrees, and will thrive in full sun in any soil that has good drainage. For gardeners looking for an easy to grow plant that is amazingly exotic in appearance, Tower of Jewels is an ideal choice.

Tower Of Jewels Care

Size & Growth

Echium wildpretii is a short-lived plant, typically lasting two or three years before dying out.В

During the first year, it produces a dense rosette of green leaves.

The leaves are thin, measuring about 2” to 3” inches wide and up to 8” inches long.В

The leaves are typically green but may develop a silvery hue.

Flowering and Fragrance

  • The flower spikes arrive during the second year and occasionally during the third year.В
  • The single stalk rises from the center of the leaf rosette and may reach up to 6’ feet tall.
  • The top of the spike features a dense cylindrical panicle with hundreds of funnel-shaped flowers.В
  • The flowers are violet or coral-red and densely packed.
  • The bloom typically comes in late spring or early summer.В
  • After the flowers wilt, the plant sets its seeds and dies.

Light and Temperature

Grow Echium wildpretii in full sun.В It thrives in dry, arid regions where it stays warm throughout most of the year.В

It’s recommended for outdoor growth in USDA hardiness zones 9 to 10, which includes most of Mexico and the southern tips of the U.S. border.

If grown as a houseplant, it should be brought outside during the warmer months, especially between June and August.В

The outdoor exposure to sunlight helps bring out the colors in the inflorescences.

Watering and Feeding

Echium wildpretii doesn’t require lots of water except during the summer.В

It grows best with dry to medium moisture.

During the warm summer months, water the plant regularly.В

Scale back on watering as the temperatures drop.В

Established plants require less water and become more drought tolerant.

To help increase growth during the first year, add liquid fertilizer when watering throughout the summer.

Soil and Transplanting

Use well-drained soil to ensure the soil doesn’t remain too damp.В

Cactus soil or succulent soil works best.В

To increase the drainage of regular soil, combine one part sand with two parts of soil.

As the plant doesn’t live long, it rarely needs transplanting.


Cut back the flowers after the seeds ripen when propagating the plant.В

Wait for the seeds to fall to the ground.

Jack Weinstein, founder of Tower of Jewels, dies at 93

“It’s a sad day for Las Vegas,” said Larry Ruvo, remembering Tower of Jewels founder Jack Weinstein, who died earlier this week at age 93.

Jack Weinstein, a Las Vegas fixture and a longtime jeweler who built a regional empire, with 12 stores including several Texas locations during its heyday in the 1990s, died Wednesday. He was 93.

Weinstein, who founded Tower of Jewels in 1964 and opened the first store at 320 Fremont St., died peacefully of natural causes, said his daughter Polly Weinstein.

Born Feb. 17. 1927, in Detroit, Michigan, Jack Weinstein grew up with an entrepreneurial spirit. His family owned a candy store, and lived above it, in a tough neighborhood, she said. He inherited his parents’ work ethics, often working from 5 a.m. to 6 p.m. six days a week – a discipline that continued until he retired from his company in 2016.

The family’s candy shop would go through several iterations, later becoming a department store. His older brothers would fix washing machines and repair jewelry.

Jack Weinstein didn’t like working for them because they didn’t listen to his ideas, according to his daughter, so by 1963, he left for the West Coast, selling brand watches to retail stores from his truck.

“He originally set out for Los Angeles and on his way there, he said of Las Vegas, ‘This is the place,’” Polly Weinstein said. “I don’t think it was part of his original plan to stop here, but he just sort of fell for the town, fell in love with it, and found himself here. He saw a lot of opportunities in Las Vegas, like so many people who move here, to be a pioneer and to really make an impact.”

Jack Weinstein was a pioneer in the industry during the 1960s when most Americans purchased their jewelry from brands he manufactured and sold his own designs. Most jewelers at the time did not make and sell their own jewelry, but the practice is common today.

It took hard work and a commitment to cost savings for customers.

Weinstein would often buy his jewelry materials, rough diamonds and raw gold, from wholesalers. And with the expertise of his diamond cutters, polishers and setters, the materials would be molded and polished into fine jewelry, often saving customers money along the way.

That often meant traveling abroad. In a 1987 Review-Journal article, Weinstein said he would fly to Israel five times a year and to Belgium to pick uncut diamonds.

“The savings,” he said at the time, “is at least half for the customer.”

Traveling for jewelry purchases, Polly Weinstein recalled, was a normal part of her father’s life that continued until he was in his late 60s. Weinstein did it all: from purchasing to advertising to building out his own showcases.

“It’s the only way you get it done your way,” he said in the article. “Otherwise you compromise.”

He is survived by his wife, Nancy six children, Leonard, Daniel, Mary, Sean, Joseph and Pauline (Polly) and three grandchildren Hillary, Charles and Zachary, with another one on the way.

Weinstein’s sons, Joseph and Sean, continue to run Tower of Jewels today, a store located on 896 E Sahara Ave.

At its height during the 1990s, the company expanded its footprint to 12 locations, with three stores in Fort Worth, Texas, according to family friend and Tower of Jewels chief financial officer Tammy Olmstead.

Weinstein has counted many Nevada politicians, business leaders and entrepreneurs, and stars among his friends and clients over the years. Among them, according to Polly Weinstein, gaming pioneer Claudine Williams, former Senate Majority Leader Harry Reid, Las Vegas Mayor Carolyn Goodman and her husband, former Las Vegas Mayor Oscar Goodman, entertainers Siegfried Fischbacher and Roy Horn, and former NFL player Frank Hawkins.

Olmstead, who started with the company in 1985 in a data entry position while in college, rose through the ranks as a general manager for one store and later became CFO.

“Jack was such a big part of our family. We went to all of the kid functions together as our kids grew up as children,” Olmstead said. “He was such a leader with a strong personality and has taught me a lot: I’ve learned from Jack how to deal with people, get things done and how to coach people. He’s really going to be missed by a lot of people, the family, friends and customers that he touched.”

Hawkins, who was also the first African American elected to the Las Vegas City Council in 1991, said in a statement, “I loved it when Jack and I would sit around and talk about old Vegas. He loved Benny Binion. We loved to talk politics.”

“Jack was so proud of his family. He was a great friend, caring father, superman husband, counselor and mentor to many,” added Hawkins. “Jack and I have been friends for more than 28 years. He will always be a part of my life.”

Larry Ruvo, a philanthropist and senior managing director at Southern Glazer’s Wine and Spirits of Nevada, said he’s known Weinstein for nearly 45 years and considered him a close friend.

The Weinstein family said Friday that a memorial fund is being established at the Cleveland Clinic Lou Ruvo Center for Brain Health, a center named after Ruvo’s father with a mission to provide diagnosis and ongoing treatment for patients with cognitive disorders.

Ruvo said he’ll miss Weinstein, noting particularly his devotion to family and community along with his work ethic.

“It’s a sad day for Las Vegas,” said Ruvo. “I must truly say there’s a void in my life with this man gone. I don’t even know how many charities were touched by his philanthropic support, starting with me, and so many others.”

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